SEO Mistake to Avoid at All Cost

SEO Mistake to Avoid at All Cost
July 14, 2021 Venessa from theAdsBiz
SEO Mistake

Most if not the majority of us have gone to Uncle Google searching for answers to the questions we have. Specific keywords are typed into the search engine, and a list of websites on the search page shows up. This is how SEO or search engine optimisation comes into play.

What is this SEO we are talking about? To put it simply, SEO is a process of getting traffic to your website organically and aims to improve your website ranking in search engines. The higher the website listed in the search engine, the more people will view your website.

Getting the website to the first page of search engines is not as simple with a snap of our fingers. Here, we will be sharing the top 10 common SEO mistakes to avoid.

Mistake #1: Content is not mobile-friendly

If you are thinking that SEO is about having the right keywords to be at the top of the search engine, this is where you are wrong. With more people surfing the web through their phones today, more so in the current pandemic, Google are bound to prioritise mobile-friendly websites and websites that load faster as well.  

To find out if your website is mobile-friendly or otherwise, you can check them using Google’s mobile-friendly test.

Mistake #2: Not knowing who’s your audience

This is another common SEO mistake made often. If you want to start working on SEO, start by knowing who’s your target audience first. Once you know who they are, you can build keywords targeting this audience. 

Another thing to remember as well is that your audience helps to spread the message. A loyal audience that has been following your brand will likely engage with your brand.

Mistake #3: Skipping meta descriptions and title tags

Meta descriptions and title tags are more often than not always forgotten when it comes to SEO. Just as keywords are crucial in SEO, neglecting meta descriptions and title tags can cause a missed potential for your content. The search engine will then use the meta descriptions and title tags to rank your website and its overall performance.

Mistake #4: Contents are too ordinary

All of us have gone online to search engines like Google, Yahoo or Bing with one purpose; to search for answers to the questions that we have. Still, we find contents that are not well written and irrelevant. Search engines will want to serve their audience with the most relevant content. Therefore, if the content is irrelevant, this would indicate to the search engine that the content is not the best search result for the searcher’s query.

Mistake #5: Publishing non-original or plagiarised content

These relate to the quality of the content published. These days it is considered spam to publish plagiarised content on any website and search engine sites like Google are taking this matter seriously. Publishing plagiarised content will not only make your site look bad but, it will also hurt the page ranking in the long run. 

Mistake #6: Focusing on link quantity over link quality

In the words of Steve Jobs himself, “Quality is more important than quantity”, in this case, it is the quality of the links rather than the number of links that is more important in SEO. 

So, what happens if you still decided to focus on the link quantity instead of link quality? If you have decided to focus on link quantity, it will damage the user experience in the long run and search engines will not rank pages with poor user experience. 

Mistake #7: Not customising anchor text to link

While reading an article or blog online, have you come across a text that says, “Click here to find out more”? Will you click on it? Maybe or maybe not. Having a text like this or “Click here” as an anchor text from an SEO perspective is a total waste. Customising anchor text lets the readers know what the link is about, and it will tell the search engines what the content is related to.

Mistake #8: Poor understanding of how SEO works across other channels 

Another common mistake is overlooking how SEO works across different marketing channels, which could hamper the effort in maximising the potential in SEO. It is crucial to understand how SEO works across digital marketing channels and measure the impact as well.

Mistake #9: Not utilising analytics to see what works

Doing SEO is not about getting your page to the first page of the search engines but also analysing what works for your page and what does not. The only way to do that is to do proper tracking and, the numbers you see can tell you how the optimisation works for different types of content and channels. 

Google tools such as Google Analytics and Google Search Console are some of the free tools you can use that let you have an overview of the overall website performance.

Mistake #10: Hiring a short term SEO agency 

It’s not wrong to hire a short term SEO agency to do the SEO work for you. But, if you want to gain a competitive advantage or see huge results over time, hiring a long term agency is the way to achieve these results.

There, we have the ten common SEO mistakes that are made daily. By sharing this, we hope it will help to correct the errors done in the past. If you like this article, don’t forget to save them for future reference and share them with someone who needs them.

Disclaimer

This article is intended to convey general information and sharing based on our industry experience. It does not constitute advice for your specific needs nor referring to any of theAdsBiz’s client specifically. All info are accurate at time of publication.