During pitching with clients, no matter it is a brand or SME businesses, we often come across an alert message that the website is “not secure” when viewed on Google Chrome browser.
Here is an example:
Do you know what this means?
Google has been slowly pushing webmasters to make their websites HTTPS (Hypertext Transfer Protocol Secure) for a while. Over time, they have incrementally increased just how aggressively they communicate HTTP (Hypertext Transfer Protocol Secure) status to users in Chrome browsers.
With the website “non secure”, it alerts the website visitor that it is not sure whether it is safe to browse the said website, despite the fact that nothing has actually changed with the site itself (front end). Website visitors might also see a pop up that might affect their decision to continue browsing on the website. Now, this might directly impact the website traffic.
Why is your website being marked as “not secure”?
When a visitor is viewing your website using Google Chrome browser (74% Malaysian uses Google Chrome), Google is actually informing your visitor that your site is being distributed via HTTP (Hypertext Transfer Protocol). Google is trying to alert the visitor that your website – that they are about to browse – may contain certain harmful or dangerous information.
HTTPS (Hypertext Transfer Protocol Secure) is reserved for sites that have an SSL certificate (Secure Sockets Layer) installed. This transitions the website from HTTP to HTTPS status.
What is the benefit of a HTTPS website?
With HTTPS status, your website will be tagged as secure, here is an example:
Google also announced that with the HTTPS tag, it might offer a small boost in search results (take note that this will be depending on the ranking factor at that time).
If your website is “not secure” and you are running ads on Google, your website will be less favourable to be shown as top search results, besides other factors such as ad quality and ranking. Having the HTTPS tag can help optimise your website in terms of search results, directly channeling increased exposure.
How to change your website to secure website (HTTPS).
To achieve HTTPS tag in the fastest way, you need to contact your website hosting company to help you obtain SSL Certification, to change from ‘http’ to ‘https‘ status. Heads up, make sure they
1. Get an SSL Certification – this might incur additional charges from your website hosting company, so do check with them.
2. Force all pages of the website to convert to SSL
3. Set your canonicals to ‘https://’
4. That is basically done.
We understand that many clients may feel that this might not be necessary, but Google does not give businesses much options regarding this. In conclusion, this is very much necessary for your website. Hope the above pointers help aid your understanding on this topic!
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This article is intended to convey general information and sharing based on our industry experience. It does not constitute advice for your specific needs nor referring to any of theadsbiz’s client specifically. All info are accurate at time of publication